I decided to start a blog earlier this year because I needed a creative outlet to get out of a rut. When I googled “how to start a blog” or “tips for starting a blog” the results were overwhelming at first.
They all told me that I had to pick a niche and follow it in order to be successful.
A common thread about blog posts about blogging is tips are laid out with what works for them and filled with affiliate links (nothing wrong with that). But they do little to explain what a niche blog is anyway and how to build a platform from practically nothing.
So what is a niche blog anyway?
A “niche blog” is exactly what it sounds like. It’s focused on a specific topic or a subset of topics that has a niche audience and following. Examples of niche blogs include minimalism, personal finance, food, travel, you name it. Any category you can think of, there’s a blog that exists for it.
And admittedly, I love it! I read a lot of blogs and enjoy getting my information from a variety of sources. But when I did a digital decluttering recently, I found a common thread about the blogs that I enjoyed reading the most.
About a month ago, I cleaned out my Feedly account and purged blogs I didn’t read that often anymore. Whether it was a personal finance blog that I felt started feeling redundant or a travel blog with goals that felt unattainable, I cut blogs that I didn’t enjoy reading as much as I used to.
But, the blogs that I found that I DID enjoy reading often were lifestyle oriented blogs that appeared more “human.” The human factor and being able to see one’s lifestyle shine through on their blog stand out to me. It always has, and it always will.
And that’s the direction I want to take this blog. Again, I created it to be a creative outlet and to immortalize my thoughts (as a gay, 21-year-old, young professional living in Washington, D.C. I have a ton of those). I often found that when I tried to pigeonhole myself into a niche I lost the desire to write quickly. I’d start drafts and then delete them because I couldn’t figure out where exactly it fits in the puzzle.
So, starting today I’m taking my (still) young blog into a few different directions. I’m going against the conventional wisdom of picking a niche and blogging religiously about that topic because I understand my “why” in starting a blog. If I create a blog that I love writing, have fun with it, the people will come.
What kind of content you’ll see here:
- More lifestyle related posts. This is probably my favorite category of blogs to follow and when I sat down to try to write before, this is what I naturally gravitate toward. From shopping experiences to products I use and love, you’ll find them here.
- More travel-related posts. This includes posts about falling in love again with the city I call home and other places I visit. I’m in the process of planning a couple of different trips and I can’t wait to share them here. My favorite post I’ve written here so far has been the post about budget-friendly things to do in San Francisco.
- Entertainment! I’m admittedly a workaholic. It’s something I’m, no pun intended, working on, but my escape comes in the form of pop culture and entertainment. To put it lightly, I’m obsessed and need a place to talk about these things.
- “Adulting” posts. I’m still “coming of age.” I’m a freshly graduated adult (still in grad school). I’m still figuring out how to make smart career choices, money moves, and learning how to live as a fully functioning adult for the first time. Let’s learn together! (For what it’s worth, I hate the word adulting)
- And more, because I’m not necessarily placing limits on this! This blog, at the end of the day, is a constant work in progress. That’s exactly the way I want it to be. I’m refusing to pigeonhole myself and force myself to write about a limited number of topics. If an idea hits at a given time, expect to see it here.
That about does it for now. I’m leaving this post more excited to start writing more again and getting my blog in line with the goals I’ve set for myself.
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